Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you-ll draw from this book will enable you to:

• Understand online marketing essentials
• Prepare an online business plan
• Design the look and feel of your site
• Create a concept, develop content, and make it accessible
• Know the key components of an online store
• Use buzzing, e-mailing, and other advertising tactics
• Make your site search engine friendly
• Handle Web transactions with ease
• Stay out of legal trouble
• Wow customers with new technology

This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you-ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!