Dummies Books - Advertising For Dummies

Advertising for Dummies

Author: Gary Dahl
List Price: $21.99
Your Price: $3.00
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Big-time advertising secrets for small and mid-size business owners! This valuable reference takes a comprehensive look at all aspects of advertising. It includes:

Information on Internet, electronic, print, radio/TV, and billboard advertising
Strategies for developing and budgeting for an advertising plan
Advice on how to effectively buy time and advertise on radio and television
A glossary of ad-speak" so you can talk to agencies like a pro"